The best market conditions for a startup are: low market maturity and 
low product maturity. Markets with other combinations of these two 
market factors give Big Dumb Companies (BDCs) a decided advantage over 
startups.

As noted in The Rookie Advantage (http://infochachkie.com/the-book/), 
startups are not bound by the past and have no prior success by which 
they can bevictimized. This lack of institutional history frees startups 
to view the world in unconventional ways. Embrace this freedom at your 
adVenture and avoid trying to beat BDC’s at their own game. One proven 
strategy for entrepreneurial success is to avoid the well trod path of 
the BDC. As described in depth in Conventional Wisdom Isn’t 
(http://infochachkie.com/conventional-wisdom/), today’s unconventional 
solution often becomes tomorrow’s industry standard.

Imagine how ineffective a team of NBA All Stars would be if they were 
thrust on a rugby field, with no knowledge of the game’s strategy or 
rules. Even though the basketball players are intelligent, skilled 
athletes, it is unlikely they would become accomplished rugby players 
before the match was over.

In the world of startups, the Golden Rule is NOT, “Those who have the 
gold, make the rules.” Instead, the entrepreneurial Golden Rule is, 
“Those who make the rules, get the gold.” As such, you will have far 
more success toppling BDC’s if you create a new game with an entirely 
new set of rules and force BDC’s to compete with you on your terms. It 
is easiest to change the rules when the market and product category are 
emerging.